Buzon Iconic Projects Video
Video storytelling to showcase products and company capabilities even in the absence of video footage.
CLIENT:
HDG Building Materials
DATE:
Sept 2020
PROJECT:
Ken Burns Style Video
Capabilities Video Created from Still Images
Business Situation
HDG Building Materials represents numerous manufacturers including Buzon Pedestals International. We wanted to create a video to showcase iconic projects that use Buzon Pedestals.
Buzon Pedestal with Travertine Stone Pavers
Twofold Marketing Challenge
The first challenge in making this video is that the Buzon pedestal products are hidden by the decking surface once installed. If you’ve ever walked on a rooftop deck you’ve likely walked over Buzon pedestal but didn’t see them below the decking surface. The second challenge was that there wasn’t any video footage available and shooting new footage wasn’t in the budget.
“We Have Plenty of Beautiful Progress and Completion Photos for Various Installations. Let’s bring them to life.” – Erik, HDG Building Materials
Our Creative Solution
We surveyed the existing still images across hundreds of installed projects. We culled the list to include a variety of decking materials and a diverse range of applications that used Buzon pedestals. Then we created a video using these still images in the style of a Ken Burns documentary, adding movement to create more interest. The Ken Burns effect is a type of panning and zooming effect used in video production from still imagery.
