Microvision PicoP Explainer Animation
For this project, a “How it Works” explainer animation was required that struck the right balance between technical depth and approachability. We developed an abstract depiction of how the PicoP Display Engine works, simplifying complex technical details. This form of explainer animation enables technical viewers to understand essential principles and relationships, while also serving as a conceptual overview for non-technical audiences.
“Motorola is committed to driving technology innovation that will enable the next generation of great consumer experiences. Working together with Microvision, we are pursuing ways that projection technology can redefine how mobile consumers view and interact with the media they take with them.” – Rob Shaddock, Chief Technology Officer, Motorola Mobile Devices business.
Company Background
Microvision was renowned for their pioneering advancements in display and projection technologies. They initiated the development of compact projectors based on the company’s core MEMS technology, with the aim of encouraging other enterprises to integrate this component into their own offerings.
Business Challenge
The Microvision Projection Displays team had a dual objective: firstly, to generate demand among manufacturers of mobile devices and electronic products for their PicoP Display Engine (pronounced ‘pee-ko-p’), capable of integrating compact embedded laser projectors into their products. Secondly, they aimed to showcase the functionality of the PicoP Display Engine to potential supply chain partners who were contemplating investments in enhancing their business capabilities to support the technology. Notably, synthetic green lasers and laser drivers among other required miniature components had not yet been invented.
Creating PicoP Explainer Animation
We developed an abstract depiction of how the PicoP Display Engine works, simplifying complex technical details. Each functional area was depicted with a simple illustrated element. For example, there is more than one integrated circuit in the PicoP Display Engine, however, in the animation showing one IC is sufficient. This explainer form of animation enables technical viewers to understand essential principles and relationships, while also serving as a conceptual overview that doesn’t overwhelm non-technical audiences.
Results of PicoP Explainer Animation
The PicoP explainer animation showed how the PicoP Display Engine Technology works and became the go-to resource when explaining the technology. It was prominently featured on the company’s website and referenced in marketing communications as well in other meetings and communications. Other benefits of the animation include:
- Standardized the language used to describe the PicoP Display Engine component
- Gained initial engagements with interested OEMs
- Investors continued to be excited about the possibilities for Microvision
- Supply Chain Partners invested in their own capabilities to support this technology
From Press Release: Microvision Signs Agreement with Motorola to Develop Pico Projector Display for Mobile Applications
REDMOND, Wash.–(BUSINESS WIRE)–July 24, 2007–Microvision (Nasdaq: MVIS) today announced that it has signed an agreement with Motorola to develop pico projector display solutions for mobile applications leveraging Microvision’s ultra-miniature laser-based display engine, called PicoP(TM)….
From Press Release: Microvision Signs Multi-Year Agreement with OSRAM for Supply of Green and Blue Lasers
REDMOND, Wash.–(BUSINESS WIRE)– Microvision, Inc. (Nasdaq:MVIS), a global leader in innovative ultra-miniature projection display and image capture products for mobility applications announced today that it has entered into a supply agreement with OSRAM Opto Semiconductors GmbH for the supply of green and blue lasers — key components of Microvision’s PicoP(R) display engine. The announcement is the second Microvision has made in recent months regarding procurement of green lasers for use in the company’s PicoP® display engine and accessory pico projector product called SHOWWX™.
From Press Release: Osram’s new green laser diode turns smartphones into projectors
01.31.2019 | Products
Sunnyvale, Calif. – Osram Opto Semiconductors, a world leader in the optoelectronics industry, announces a new, green laser diode that enables smartphones to project brighter and sharper images. Projectors require red, green and blue (RGB) lasers for full-color projection, but green light is particularly important because the human eye is most sensitive in the green spectral range. At the same time, green lasers are the most difficult to manufacture. Previously, RGB laser projections from smartphones often had brightness issues due to the insufficient brightness of the green laser….
