Tell the Right Story
to the Right Audience

Because Those Buildings Won't Speak for Themselves

How a website redesign and effective storytelling helped a small building materials supplier grow to national prominence.


HDG Building Materials was created by experienced professionals in building materials and architectural stone supply. This new business was pivoting to provide more products and more value to architects, building professionals, and luxury homeowners. The trouble is they needed to communicate their value to the premium building material suppliers they represented as well as prospective customers serving residential, commercial, and municipal development markets. Sparse website content and communications were preventing them from communicating their value.


HDG has expanded to become a preferred representative for prominent European and  North American building material manufacturers. Their website and marketing communications reach their target market of architects, building professionals, and luxury residential homeowners.


  • High organic search rankings for desired keywords
  • Engagement with current and future suppliers
  • Collaborations with prominent architectural firms and landscape architects
  • Industry recognition throughout North America
  • Continued business growth

What We Did

Developed mood boards, branding and logo. Created company website, including methods to highlight wide range of premium building materials product lines. Created virtual showrooms and drove traffic to various offering through social media and email marketing. Created content strategy and roadmap. Wrote content and created graphics to simplify complex architectural issues. Other creative and communications services and deliverables include:

  • Full brand guide
  • Content strategy and development
  • Collateral design and mapping
  • Original illustrations
  • Print brochures and ads
  • Email newsletter
  • Product photography
  • Product information schemas
  • Trade show support
  • Landing page design to rank in organic search
  • Website maintenance

“We can’t complain at all about how HDG has grown. You’ve had a lot of impact on that.” – Angie, HDG Building Materials

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