Make the Complex

Making Complex Technology Simple to Understand

How a Promising Biotech Startup Finally Reached Their Audience.


When JUG Team was brought on, ClearLight Biotechnologies was in an all-out race to get their next round of investment money in order to secure their survival. They had a technical seed of awesome potential, but technologically inferior rivals were grabbing all the attention online and gaining much more traction in the marketplace.


ClearLight has become more recognized in their corner of the scientific world. They have had meetings and had the opportunity to work with institutions that are household names in the pharmaceutical industry, academia and even federal health agencies.



  • Drastically increased leads, leading to greatly increased business
  • Average time between initial contact and signed paperwork to begin a project was reduced from months to days
  • For their most relevant key phrase, ClearLight now shows up as the first organic search result on Google, above relevant links to and the National Institutes of Health
  • ClearLight has been able to hire additional science staff to keep up with their increased workload
  • Launched a physical product to provide increased market reach and revenue

What We Did

JUG Team has provided a wide range of services to help ClearLight meet their goals, including:

  • Extensive website copywriting, content creation and SEO work
  • Custom illustrations
  • Custom video, audio and voiceover work
  • Digital ad campaigns in Google Search, Display Network and YouTube
  • Infographics and technical illustrations
  • Photography
  • Newsletter
  • Business development guidance and support
  • Service offering development support
  • Market research
  • Trade show readiness and support
  • Product launch support

Get JUG Team

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